Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
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Why Gen Z content creators were a key part of the NFL Draft
May 3, 2023 • 5 min read -
How cannabis culture is becoming a bigger part of Jack in the Box’s marketing strategy
April 27, 2023 • 3 min read -
Brands turn to gamification to reach hockey fans during the NHL playoffs
April 24, 2023 • 4 min read -
L’Oreal uses social listening, in-house teams to tap into beauty trends ‘at the speed of culture’
March 24, 2023 • 4 min read -
Google Pixel creates ad campaign to highlight the 50th anniversary of hip-hop
March 22, 2023 • 3 min read