The back-stage tech tool that knits together all of Democrats’ data
Democratic campaigns used Civis Analytics' Platform to compile various data streams in one place.
Democratic campaign tools have become household names after four years of anti-Trump fervor and organizing, from the behemoth donor platform ActBlue to the organizing app Mobilize and more. Behind the scenes, another tech tool was stitching together all the data for campaigns seeking the full picture of their supporters’ activity.
Civis Analytics, a data analytics firm that grew out of Barack Obama’s 2012 reelection campaign, worked with Joe Biden’s campaign as well as most of his major Democratic rivals in the primary. One of the firm’s top offerings was a piece of software called “Platform” — a central repository for all the data campaigns collect. The tool ported in information from all manners of different tools used by campaigns, matched identifying information in different formats into single voter records, and put it in one place so, for example, the teams recruiting volunteers can see in-close-to real time who has bought campaign T-shirts.